Building a StoryBrand

Clarify Your Message So Customers Will Listen

by Donald Miller

HardcoverFirst published 2017Marketing★★★★★ 4.5 (4 reviews)

Why read it

A simple framework for making a website or pitch about the customer instead of the company. Handy for rewriting a homepage in an afternoon.

Key ideas

1. Make the customer the hero of the story and the brand the guide.
2. Confused visitors leave, so clarity beats cleverness.
3. Show what is at stake and offer a short, clear plan to act.