Contagious

Why Things Catch On

by Jonah Berger

PaperbackFirst published 2013Marketing★★★★★ 4.0 (2 reviews)

Why read it

Why some products and ideas get talked about and others vanish. Full of examples you can hold up against your own launch plans.

Key ideas

1. People share things that make them look good to others.
2. Everyday triggers in the environment keep an idea top of mind.
3. Useful information and emotional stories travel further than plain facts.