Continuous Discovery Habits

Discover Products that Create Customer Value and Business Value

by Teresa Torres

PaperbackFirst published 2021UX★★★★★ 3.3 (3 reviews)

Why read it

A practical routine for talking to customers every week and tying what you learn to product decisions. The opportunity solution tree alone is worth the price.

Key ideas

1. Small, regular customer conversations beat big, rare research projects.
2. Map a desired outcome to opportunities and then to solutions to see your options clearly.
3. Test the assumptions behind an idea before building the whole thing.