Don't Make Me Think

A Common Sense Approach to Web Usability

by Steve Krug

PaperbackFirst published 2000UX★★★★★ 4.0 (2 reviews)

Why read it

The friendliest introduction to web usability there is. Short enough to read on a flight, and still the book designers hand to new teammates.

Key ideas

1. People scan pages rather than read them, so design for scanning.
2. Every question a page makes someone ask adds friction.
3. Simple, cheap tests with a few users find the biggest problems.