Nudge

Improving Decisions About Health, Wealth, and Happiness

by Richard Thaler & Cass Sunstein

PaperbackFirst published 2008Psychology★★★★★ 5.0 (2 reviews)

Why read it

The case for designing choices so the easy path is also the good one. Essential background for anyone who sets defaults for other people, which includes most designers.

Key ideas

1. There is no neutral design. Every way of laying out choices pushes people somewhere.
2. Defaults are powerful because many people never change them.
3. Good choice architecture keeps freedom intact while making better options easier to take.