This Is Marketing

You Can't Be Seen Until You Learn to See

by Seth Godin

HardcoverFirst published 2018Marketing★★★★★ 3.0 (3 reviews)

Why read it

A short, opinionated reset on what marketing is for. Read it when you need reminding that the job is to serve a specific group of people well.

Key ideas

1. Start with the smallest audience you can truly serve, not with everyone.
2. Marketing is about the change you want to make for people, not the noise you make.
3. Trust and a little tension move people more than interruption does.